Predicting the Users' Navigation Patterns in Web, using Weighted Association Rules and Users' Navigation Information
نویسندگان
چکیده
منابع مشابه
Learning and Predicting Key Web Navigation Patterns Using Bayesian Models
The accurate prediction of Web navigation patterns has immense commercial value as the Web evolves into a primary medium for marketing and sales for many businesses. Often these predictions are based on complex temporal models of users’ behavior learned from historical data. Such an approach, however, is not readily understandable by business people and hence less likely to be used. In this pap...
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ژورنال
عنوان ژورنال: International Journal of Computer Applications
سال: 2015
ISSN: 0975-8887
DOI: 10.5120/19368-1047